Pointing Out Positive Traits of Workers Essay

At the point when the two laborers and pioneers go after a shared objective, it is feasible for that pioneer to work in a less conventional premise with their staff.â If a pioneer puts stock in McGregor’s Theory X, at that point the person in question will probably accept that their subordinates should continually be roused and micromanaged in each part of work projects.â However, in the event that a pioneer buys in to Theory Y and accepts that individuals, naturally love to work and don't should be continually propelled and micromanaged, at that point the procedure of venture finishing can go substantially more easily. These pioneers can have both constructive and adverse impacts on their subordinates and it is conceivable that at least one people might be clashed in their leader’s job in their association while other collaborators may coexist well with that pioneer and take guidelines easily.â So both possibility hypotheses that exhibit the viability of a pioneer as identified with their capacity to adjust to various individual styles of their devotees is significant, just as characteristic speculations in understanding that a pioneer doesn't generally need to officially lead.â For these reasons, a pioneer can unwind, be progressively casual, and have a more joyful staff with shared objectives. Numerous pioneers may accept that conventional administration of staff is consistently vital in the event that they have neglected to adjust to fulfill the needs of contrasting characters at the workplace.â Contingency hypothesis suggests that this adjustment is critical in work settings.â If a pioneer has had negative encounters with others and has not appropriately measured the significance of changing their style to continually changing workplaces, these negative connections and activities may make the chief be progressively exacting and uniform with all subordinates in their charge.â This can make an unfriendly workplace, where the pioneer/supervisor checks just negative results and associations with others and doesn't set aside the effort to reshape thinking and improve resolve. Now, an increasingly loose and versatile pioneer would need to step in and help representatives to feel progressively good and capable.â In a basic sense, the leader’s job in possibility hypothesis, is to help reshape the workplace to show that the pioneer accepts the best of their subordinates.â This will make more faithfulness and backing from devotees to their pioneer and help get the jobs needing to be done taken care of more efficiently.â This model exhibits how exacting and formal administration can have antagonistic results, however how a versatile and amiable pioneer can oversee less and all the more casually with a staff ready to be faithful to the person in question and complete objectives as a more joyful group. Also, pioneers that buy in to McGregor’s Theory X will concentrate more on control and assignment and not set aside the effort to understand the aspirations of their subordinates.â This style of in every case officially driving can have many negative outcomes on confidence, particularly if this pioneer is unforgiving with disciplines and delayed with praise.â This sort of pioneer would, in all probability, not likely be exceptionally fulfilling, in that Theory X supporters accept that laborers are characteristically apathetic, will just do what they are advised to do, and have little awareness of other's expectations. This is something contrary to what is required for a sound group condition, one which a Theory Y defender would encourage.â The Theory Y sort of pioneer would not continually, officially oversee and would, rather buckle down in helping subordinates understand their value and potential in the work team.â along these lines, human potential can thrive normally and obligations regarding one’s own activities can be noted.â This less proper style with respect to the pioneer and progressively self-sufficient course of the specialist is useful to assurance, group assembling, and accomplishing hierarchical objectives. All in all, it isn't in every case best to officially lead others in an administrative sense.â In taking a gander at these two significant authority speculations, it tends to be said that representatives are generally a lot more joyful when they have the inclination that their pioneer puts stock in them and their capacity to decidedly add to the team.â In numerous conditions, pioneers must be formal so as to teach and catch up with certain people that might be battling. Be that as it may, it is absolutely critical that a pioneer accepts that each devotee will regard the person in question and help see an objective to its fruition.â Additionally significant is the capacity for the pioneer to perceive how to adjust to various individuals and various arrangements of circumstances.â Loyalty from subordinates will follow if this pioneer perceives when to be casual and when to step in and officially guide.â If a pioneer respects the entirety of this then confidence will be high, the chief can loosen up additional, and objectives will be met.

The Vietnam War and Fred Shepherd essays

The Vietnam War and Fred Shepherd papers The Vietnam War was battled in 1964-1975. Before United States contribution, Vietnam was a French province and the Vietnamese needed their opportunity. They battled for their autonomy from the French and were fruitful in 1955. The United States needed a partner in Asia. As it might have been, all the nations in Asia were socialist. The United States needed a level of influence in Asia. The Geneva agrees where at that point created with the expectation that it would bring together the two countries. In 1956 leader of South Vietnam, Ngo Dinh Deim, alongside the help of President Eisenhower, didn't have an enthusiasm for holding a political decision. The political decision undermined the chance of socialist impacts. North Vietnam additionally had no enthusiasm for the races expecting that the south impacts would flourish. North Vietnam considered themselves the National Liberation Front (NLF or Viet Cong). At the point when the United States found out about the guerilla development against the southern government, the United States affirmed (08/07/1964) the Gulf of Tonkin Resolution, offering backing to President Johnson to build the U.S. inclusion in the war. Toward the start of the war in 1964, Fred Shepherd was still in secondary school. He graduated secondary school in 1966 at 18 years old. Fred began worked in banking after he graduated before chipping in for the military in 1969 at 19 years old. Fred experienced the essential preparing, at that point was designated for administration school (2 out of 100 got picked), and his most elevated positioning was Sergeant. He was sent and positioned in South Korea for quite a while. Freds sibling, Jack Shepherd, was additionally engaged with the war. He got his draft papers three weeks before his sibling Fred and needed to go to Vietnam. Fred didn't need to go to Vietnam since his sibling got his papers first. Fred voyaged a decent piece he would say. He went to Korea, Japan, and his association in the war was on the line of outline (DMZ) between Nor... <!

Analysis of King Leontes Transformation Essay -- King Leontes William

Investigation of King Leontes' Transformation Desire and judgment, or rather misjudgement, appear to be significant subjects in Shakespeare’s plays, in which most decisions are expected by no consistent premise or scholarly mind. Lord Leontes, in contrast to Othello, arrives at his decision by his own methods, with no outside confirmation of truth or sensible clarification for his envy. Be that as it may, there are numerous similitudes, in light of their circumstance, among him and Othello. The two men change, inwardly, into brute like figures whose activities at last end their genealogy. In spite of the fact that Perdita stays alive, and can carry on King Leontes’s bloodline, his name will bite the dust with her union with Florizel. Othello and King Leontes likewise adjust a lingual authority that changes their language into something that takes after the degeneracy of humankind by the introduction of brutal pictures and assault that imply the individual nerves of every man. Be that as it may, King Leontes’ s change is diverse in that his envy and language appear to alter suddenly and all of a sudden. In act one, scene 2, lines 180-208, of The Winter’s Tale, one can see King Leontes’s complete adjustment into a urgent man who in the end executes his significant other and child. Through an investigation of these lines, it is anything but difficult to see the edginess and despise King Leontes creates towards his better half and Polixenes by the treatment of nature and property as a way to discuss sex and treachery. From the beginning of this scene, Hermione keeps up her womanly uprightness by welcoming King Leontes to go with her and Polixenes on their walk. In spite of this evidence of constancy, King Leontes wishes to discredit her commitment to him by seeing her cooperation with Polixenes from a remote place. Ruler Leontes affirms that ... ...uman kind out and out, through a bogus logic that is just upheld by desire and confusion. Shakespeare’s treatment of this change reflects social nerves that manage thoughts of intensity, property, connections, and the need to keep up force or authority over those things. Regardless, in spite of the fact that these lines fill in as a significant defender for picking up understanding to King Leontes’s silly, passionate, and even pessimistic state, they in no way, shape or form advocate the king’s activities or choices. Moreover, these lines exhibit Shakespeare’s capacity to utilize language to its most noteworthy potential just as mirror the social conditions and hidden worries of his period. Work Cited Shakespeare, William. The Winter’s Tale. The Norton Shakespeare: Based on the Oxford Edition. Ed. Stephen Greenblatt. New York: W.W. Norton and Company, 1997. 2883-952.

Where to Find a List of College Majors

Where to Find a List of College Majors Finding a List of College Majors You can obtain a list of college majors from numerous different sources on the Internet. For example: A2Z Colleges offers a comprehensive list of all of the different college majors available at colleges throughout the United States. Their list is grouped according to field, and includes such fields as agriculture, ethnic studies, sciences, visual and performing arts, engineering, education and men's or women's sports, among others. The list is truly comprehensive and includes descriptions for each major of exactly what the field entails. The College Board also offers a list of over 600 different possible majors you may want to consider pursuing. Their list is also organized broadly by field, although they have two different organizational mechanisms. On their site, you can either search by Career Field and find majors that will help you get a job in a particular industry or you can search by the category of the major, including performing arts, sciences, gender studies and transportation. Related Articles How to Choose a College Major How to Choose a College Major Where Can I Find a Directory of Accredited Online Universities? Where Can I Find a Directory of Accredited Online Universities? How to Choose a College: 7 Tips to Find the Right Fit How to Choose a College: 7 Tips to Find the Right Fit Many similar sites also provide large directories of different majors. You can also do a college major search online to find fields of study that may be of special interest to you. Using Your List The general lists online can provide you with a great starting point if you just aren't sure what you want to do with your life. Think about the things you are interested in, including classes you have enjoyed, hobbies you engage in, and things you want to learn more about, and search for majors that may allow you to pursue those interests. Likewise you can also think about what career you may want to have and find out which majors can help you get your foot in the door of that career. Some careers require advanced degrees, while others will allow a B.A. or associates degree to suffice. Finding out early and finding out which major will help you pursue that career path can be very helpful. School Specific Lists Not every school offers every major, so the more general lists online may help you to narrow down a list of places where you want to attend school. For example, if you decide to become a criminal justice major, you will need to find a university that offers a degree in that field or something comparable. If you have your heart set on a specific major and the school you are looking at doesn't have it, you can decide not to apply.

Rape Of The Lock And Paradise Lost - 1308 Words

Rape of the lock vs Paradise lost The Rape of the Lock employs many of the traditional epic conventions used in Paradise Lost, but instead of recounting a story of a hero whose actions are of great importance or of national significance, The Rape of the Lock tells one of a timid character that makes an adventure out of the attainment of a fair damsel’s lock of hair. It uses the conventions of an epic poem on a miniature scale and the meaning of the subject is very much trivial. Since epics are traditionally long narrative poems written in a grand style to suit its important subject matter, the Rape of the lock can be described as a mock epic, for it uses this same elaborate language to address seemingly inconsequential matters, which in this case is of a stolen lock of hair. In the mock epic, the conerns of society are trivialized and mocked through the employment of an elevated literary genre. First off, in the beginning of an epic, the poet makes an invocation or prayer to a muse, for divine encouragement in the creation of an eternal and praiseworthy piece of writing that tells the tale of a great hero, as seen in Paradise Lost: Illumin, what is low raise and support; That to the highth of this great Argument I may assert Eternal Providence, And justifie the wayes of God to men. Alexander Pope, however, invokes his catholic friend John Caryll instead as a muse to enlighten him and provide him with supernatural assistance to narrate a story of not a grandShow MoreRelatedJohn Milton s Paradise Lost And Alexander Pope s The Rape Of The Lock1220 Words   |  5 Pageshis goals, and the use of epic similes is apparent. Several of these epic conventions are seen throughout John Milton’s Paradise Lost and Alexander Pope’s The Rape of the Lock. Paradise Lost is predominantly centered on the supernatural. It focuses on the story of Adam and Eve and how they lost their â€Å"paradise.† There are a couple arguments on who the real hero in Paradise Lost is. Some support Satan and others take Adam’s side. Adam satisfies most of the epic conventions, but he is portrayedRead More Milton Vs Pope Essay593 Words   |  3 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;In Paradise Lost, Adam and Eve commit the first sin, and from this point on, all other sins are mere copies of this. Alexander Pope uses this to his benefit when he depicts the crime in The Rape of the Lock. By alluding to Miltonamp;#8217;s work, Pope is able to comically refer to the cutting of a lock of hair as a tragic and epic event. In doing this, he paradoxically assumes that the crime is not one of personal fault, but one fated to happen by God, just as in Paradise Lost. amp;#8220;WhatRead MoreAnalysis Of John Milton s Paradise Lost 1253 Words   |  6 Pagesimportant his writing is through epic metaphors and masterful language. In Paradise Lost, he tells his audience that this will the epic to end all epics and that this is the most important tale of all mankind: the fall of Man. Comparatively, Alexander Pope used the same style of epic not to tell an important tale, but to question much of the life of aristocracy in his time. In his mock epic, Rape of the Lock, Pope alludes to Paradise Lost in order to point out the trivialities of the aristocracy in his lifeRead MoreAlexander Pope s The Rape Of The Lock1340 Words   |  6 Pagesrecognized parodies of this kind would be Alexander Pope’s The Rape of the Lock. The Rape of the Lock is a story about taking a minor incident and satirizing it by making it into a huge and important epic of divine proportions. One might think of the phrase â€Å"a tempest in a teapot†, which perfectly describes this poem. In the poem, the main character, a girl named Belinda, has her hair unwillingly cut by a baron, and the struggle to regain her lost hair even pulls in mythical creatures like sylphs to describeRead MoreRape of the Lock by Alexander Pope Essay596 Words   |  3 PagesRape of the Lock by Alexander Pope Alexander Popes The Rape of the Lock is not studied and admired only because of its style and form, but also for its base content and underlying themes. Popes ability to manipulate text into mock-heroic form, constructing a flow of satirical description is what makes this poem one of such quality. The piece was first published in 1712 by the request of Popes friend, John Caryll. It was to make peace between the Fermors and Petres, two prominent RomanRead MoreCritical Analysis of the Rape of the Lock by Pope1633 Words   |  7 PagesThe destruction of the grand style of the epic is just what Pope was after in his mock epic, The Rape of the Lock. Pope had no such universal goal, or moral pronouncements to make as did Milton. His purpose was merely to expose the life of the nobility of his time. While Milton chose blank verse to express the immensity of the landscape of his epic, Pope chose to utilize the heroic couplet to trivialize this grandeur. Popes quick wit bounces the reader along his detailed description of his parlor-roomRead MoreSusan Sontag s Notes On Camp1945 Words   |  8 Pagescritic is often the basis for Pope’s poetry, as he draws on the popularity of criticism and novelty to satirise and condescend. The Rape of the Lock, another Mock Epic written by Pope is not strictly mock-epic. The style of writing acts as a prime feature of the satire. The ridiculous failure to reach sublimity of the epic is an important part of The Rape of the Lock, with a small act of cutting Arabella Fermor’s hair is blown out of proportion. It is based on an actual event, in which John CaryllRead MoreThe Nobel Prize in Literature 1993 .. Toni Morrison3002 Words   |  13 Pagesarming; slaughtered and slaughtering in the malls, courthouses, post offices, playgrounds, bedrooms and boulevards; stirring, memorializing language to mask the pity and waste of needless death. There will be more diplomatic language to countenance rape, torture, assassination. There is and will be more seductive, mutant language designed to throttle women, to pack their throats like patà ©-producing geese with their own unsayable, transgressive words; there will be more of the language of surveillanceRead MoreRhetorical D evices3007 Words   |  13 Pagesmasquerade, | | |Or lose her heart, or necklace, at a ball | | |(Pope, Rape of the Lock) | Tropes |antithesis |opposition, or contrast of ideas or words in a parallel construction | | Read MoreLogical Reasoning189930 Words   |  760 PagesRamone, look at those two white guys on the other side of the street. They look friendly. The blond guy with him looks like he would rip your lungs out just to see what would happen. The other one is just as fierce, and hes carrying the radio I lost yesterday; its got my sticker on the side. If Ramone leaves believing that the two guys are friendly because his friend said, They look friendly, then he has violated some principle of logical reasoning. What principle? ï‚ · Reasons should

Continuing Education - 1212 Words

Gen 201 September 22, 2014 Continuing Education In order to be successful in my education one of the most helpful things to understand is what learning style I possess. I believe it is also important for me to set goals, be aware of my learning style and utilize all of my educational resources and support systems. Learning the material in a way that I can apply it in real life is also key to considering myself educated. My writing style is doing or active experimentation. Active Experimentation is defined as; indicates your preference for applying ideas, using trial and error, and practicing what you learn, you probably enjoy hands-on activities that allow you to test out ideas to see what works. This helps me learn because when I†¦show more content†¦The online library provided by the university is very useful when I need different kinds of information on a topic. My family member help me reach my goals by encouraging me and helping me understand things as well. If I am having trouble with my homework or do not understand something, they can usually help me understand it. Applying the material to real life is also vital to my success not only during, but after school. Without the ability to use my critical thinking to apply theories to real life, I will not be able to effectively teach children. While using information other people have already gathered is very useful when researching and learning about new things, I believe it is important to do so in an honest way. Whenever I use somebody else’s work, I am always careful to give them the credit they deserve. My ethical lens is the relationship and reputation lens. This is defined as follows; you balance your reasoning skills (rationality) and your intuition (sensibility) to determine what processes, systems, character traits and virtues will best serve the community by assuring fairness and justice for all (equality). This ethical lens can greatly affect my decision making because I feel the need to put others feelings above my own. A double edged sword really because it is very hard to make every person involved in a situation happy all at the same time. I usually always end up not considering how theShow MoreRelatedContinuing Education Is Important For Health Professionals1420 Words   |  6 Pages Continuing education is important for health professionals and is required by AHPRAH (AHPRAH, 2016) Continued Professional development is particularly important for Nurses. It is important they keep up to date so that they can be informed of best practise and give their patients the greatest likelihood of good health outcomes. (Pool, Poell, Berings, ten Cate, 2016) Even if these factors were not important The Nursing and Midwifery Board of Australia has mandated that all nurses and midwives mustRead MoreMy Education : Continuing My Educational Experience1990 Words   |  8 PagesContinuing My Educational Experience A college education exposes a person to new experiences and gives them ideas that improve their intelligences and make them a better learner. Gaining knowledge from professors who have experience in the field of my interest is what really excites me about college and has motivated me to join the Manor Early College High School program. In my case, I believe that rather than getting a job or joining the military college is my next step in life. I know that thisRead More7 Steps to Selecting a Continuing Education Class Essay683 Words   |  3 Pagesconnect education and future employment. If something is not applicable to the job and does not represent practical knowledge, people tend to be less interested. However, once the connection is made, they tend to go deeper in the desired field and explore all of the possibilities. On the other hand, adults also tend to look for ways to connect their previous, sometimes even informal experience, with their current one. Here are the steps to take to select the best value in an adult education class dependingRead MoreContinuing Crisis in Tertiary Education of Developing and Transition Countries3848 Words   |  16 PagesCONTINUING CRISIS IN TERTIARY EDUCATION OF DEVELOPING AND TRANSITION COUNTRIES Persisting Inequalities There are a lot of problems already mentioned in tertiary education of developing and transition countries but inequalities in many forms are very persistent and evident in developing and transition countries. We feel these inequalities being included in the developing countries. Some of those inequalities are the following: 1. Caste- The unequal treatment for the students that come fromRead MoreThe Clinical Experience Of Intern At Multiple Sites1108 Words   |  5 Pagesneed to help and apply that knowledge to fulfill our particular goals. Continuing education is an extremely important part of our field because it provides the consistent reminder that we need to continue growing and stay up to date on changing policies and new better ways on how to perform throughout our career. There are plenty of distractions that can prevent us from seeking to further our education, so continuing education bridges our need to learn and self-growth. It allows us to continue learningRead MoreThe Importance Of Continuing Education For A Nurse1235 Words   |  5 Pagescompleted your education and that you are ready to start practicing as a Registered Nurse. As a new professional this is partially correct, but you still have many years of continuing education. There are two different aspects of continuing education for a nurse: advanced educational programs or specific continuing education courses. Throughout this discussion I will be focusing on the importance of continuing education for nurses. The American Nurses Association defines continuing education (CE) asRead MoreHow Professionalism Is Important For Patient Care1353 Words   |  6 Pagesto help with time management and having valuable skills to take to another position. The top three qualities that a professional nurse should possess according to the American Nurses Association Standards of Professional Performance are ethics, education and communication. To achieve these qualities can take time and effort, but are worth it in the long run. First with ethics, one needs to be able to self evaluate on their own views and feelings towards situations. Careful consideration of situationsRead MorePersonal Motivation For Continuing Education825 Words   |  4 Pagespractice, and nursing theory to providers of direct and indirect care and nurses as members of the profession; perform an assessment of nursing values and how they relate to personal use of evidence-based practice; describe personal motivation for continuing education; and compare that motivation to the current construct of nursing values. When looking at providers of direct and indirect care, evidenced-based practice must be a reality at all times. There is no way to provide quality care without scientificallyRead MoreThe Florida Paralegal Program Act1258 Words   |  6 Pagesto meet certain requirements such as education, certification, or work experience criteria, and also abide by a Code of Ethics and Responsibilities, all these based on the Chapter 20 of the Rules regulating the Florida Bar. Subsequently, these rules establish that a Florida Registered Paralegal is a paralegal who meets the requirements set out in Chapter 20 of the Rules regulating the Florida Bar. These rules designate that a paralegal is a person with education, training or work experience, who worksRead MoreAssessment Questionare Bshs/335 Week 3616 Words   |  3 Pagesposition with your family counseling practice. Address the following in your questions: The caseworker’s method for handling ethical issues. The caseworker’s plan for staying current in his or her area of expertise and for receiving continuing education. The caseworker’s procedure for maintaining accurate and complete client records. Write the final question so it involves a scenario that requires the caseworker to determine whether to abide by the duty to warn or the duty to protect.

Report on Monster Beverages-Samples for Students-Myassignment

Question: Write a Report on Monster Beverages. Answer: About the Organization Monster Beverages is a California Based holding company which conducts their marketing and distribution operation through its various subsidiaries (Monster Beverage, 2017). Their main business segment includes Monster Beverages energy drinks. Their business has been classified into three segments: Finished products, concentrated and others. Their Finished product segment includes selling and distribution of their energy drinks products (Forbes, 2017). There beverage segment includes sports drinks, iced teas, energy drinks, cocktails etc. They are the second largest energy drink manufacturer who are responsible for selling around 10 billion energy drinks since its incorporation. When they first started they were into the business of selling fresh fruit juices and lime soda but after witnessing the popularity of its major competitor Red Bull, they entered into the energy drink market. Initially they failed to impress the audience and pulled back their energy drinks. They redesigned the ir energy drink composition structure and increased the content of caffeine and sugar along with the doubling the size of their drink as compared to Red Bull. In 2014, they signed a historic deal with Coca Cola, who agreed to purchase their 16.7% stake. This allowed Monster Beverages to access the distribution network in US and Canada to strengthen their market position (Bailey, 2015). Type of innovation Innovation is the Key for surviving in the market and ensure sustainability in the long run. Monster Beverages has been ranked number 7 in the Forbes list of 10 most Innovative Companies of 2016 (Forbes, 2016). They have done innovation in their product segment. In order to compete with Mountain Dew, they have introduced Mutant in order to remain competitive in the market. They have also launched Monster Hydro in three different flavours but with the same energy boosting capacity of Monster Beverages (Coca Cola, 2017). They are also planning to diversify their attention from non-carbonated drinks by launching Caf Monster but due to production issues, the launch has been delayed. To deal with the production shortage in Europe they have introduced new flavours and they have also started production in United States. They are also planning to launch white lightening which is a zero-calorie carbonated soft drink. Not only has this they are adding new flavour such as Mango Loca to their Monster energy juice segment which will be launched later this year. The CEO Mr Rodney C. Sacks reportedly said that Monster Beverages is also planning to launch X-Presso Monster Energy drink in two different flavours packed in 8-oz slim cans before year end (Watrous, 2017). The beverage industry indicated a slow growth in the first quarter of the year but expanding into the International market and launching their new products has helped them to achieve growth in the industry. Product Life Cycle of Monster Beverages The energy drinks market is dominated by two major players Red Bull being the leader and the number second spot has been captured by Monster Beverages (Mitchell, 2015). According to a research, the year 2015 the popularity of energy drinks increased about 10 percent and the total consumption was about 8.8 billion litres. The reason for their popularity is the demand of consumers for instant energy boosters (Mintel, 2016). This clear indicates that Energy drink market across the globe is witnessing growth stage in the product life cycle. Monster Beverages has signed a deal with Coca Cola to access their distribution line which will help them to boost their sales in the international segment. The global market share of Monster Beverages in the year 2015 was 21.10 percent due to their positioning as lifestyle beverages which appeal Millennials who search out for energy drinks to boost their energy (Starling, 2016). They have high content of caffeine in their drinks which provides mental and physical stability. The energy drinks have also claimed that they reduces stress and remove mental fatigue. Some Analysts estimated the sales figure of Monster Beverages in the last quarter of 2016 as $722.5 million but the actual net sales figure was $753.8 million. Monster Beverages yearly growth shown an increasing trend of 16.8% in United States. They performed exceptionally well in their international market which includes countries like Europe, Middle east and Africa as the sales figure rose by 33 percent. Which means they outperformed the expectations of market analysts and continue to grow strong (Bailey, 2017). (Source: Market Realist, 2017) Attributes of Adoption Monster beverages with bold tag line message Unleash the beast targets the young audience. Their advertising and marketing campaigns are more related to adventure and sports. Initially when they entered into energy drink segment their major focus was on athletes who wanted a beverage so as to satisfy their thirst and energy needs. But over the time they have expanded their reach and shifted their focus on other consumer segments. They regularly sponsor sports events with an aim of attracting adventurous and sports enthusiast audience which can related with the Monster Energy drinks. They also claimed that the presence of high caffeine structure has fetched attention of many millennials who seek a way to release stress and their overall day fatigue with the help of Monster Energy drinks. Other favourable factors which has induced consumers to try energy drinks in International market is due to growing population and increase in disposable income of middle class consumers. The Monster energy drinks are still not popular in their female segment because they perceive that the brand Image and its slogan is masculine and sporty. But by adding low calories drinks in their product portfolio with colourful packing and new flavours they are definitely try to attract more female audience. The main purpose of these energy drink market is to provide energy. The most common segment that is most attracted towards purchasing these beverages are young and millennial generation who are suffering from hectic personal professional lives. They have to balance many things at a time and due to their busy lifestyle they are more vulnerable to physical and mental exhaustion and lack of energy. Monster beverages not only keeps their target market hydrated but also provide them with high energy. Both young and older millennials of the age group of 18-26 years and 27-37 years have shown a strong interest and taste in the Monster Beverages. Older Millennials consumer more drinks than young er millennials (Bailey, 2015). Other demographics of an energy drinks are that they are consumed more by US military members in order to fulfil their energy needs. The Monster beverages are also served in clubs and bars which attracts young audience who consumes the beverage as they can related with the brand image. Network effects Network effects refers to the utility derived from consuming a particular product by the user and its consumption creates value for the other users also. When the deal was signed between Monster Beverages and Coca Cola to access their international distribution segment outside the US it created positive synergy for Monster Beverages. With the help of Distribution network of Coca Cola they were able to boost their sales globally and their sales numbers rise tremendously. It also helped Coca Cola to strengthen their brand image in the energy drinks market. It created a positive networking effect on both Coca Cola and Minster beverage. Monster Drink have a positive impact on the health and productivity of consumers as it contains high caffeine content and other stimulating ingredients which keeps individual alert and boost their Central nervous system. It also helps to increase their performance and productivity at workplace. Which means it has a strong and positive impact on managers who are expecting their employees to be more productive at workplace. Monster Beverages are quite popular in US military as these energy drinks are a necessity because they have a tough routine from waking up early to running several miles and engage in tiring physical activities. Monster Beverages have replaced coffee among military people and an energetic army force provide value to country and the residents (Lutz, 2014). Switching cost The major players in the energy drink market are Red Bull and Monster Beverages. The Switching cost refers to the cost incurred by a consumer when they switch from one brand to another. The switching cost between both the products is very low. Though Monster beverages are quite a hype among the younger audience the major reason for their success can be credited to the price at which their beverages are offered. Another reason why they are more successful as Compared to Red Bull is because the caffeine content in Monster Beverage is 33.8 mg per 100 ml as compared to Red Bull which has caffeine content of 32 mg per 100 ml which is just slightly more (Duncan, 2013). The only thing that sets Monster Beverage apart from its competitor is price offering. The Beverage industry is very attractive as they are number of player beside Red Bull who are providing high concentrated caffeine product for e.g. Pure Cofain an energy drink launches in Europe has caffeine content of 175 mg in 250 ml pac k. The substitution effect is high in this market segment. First Mover Advantage Model The first mover advantage in the energy drink segment goes to Red Bull who started operating into the market much before even Monster Beverages. Their popularity was on rise as there were no energy drinks that were able to match the caffeine content and quality of Red Bull. In 1997, they first launched their Energy drinks which was quite different than their previous product line which included fruit juices and Sodas. But they knew the secret of the success and launched a better energy drink with high caffeine content. Over the years both Red Bull and Minster Beverages have made ensured their competitive space in the beverage industry. While Red Bull has kept their focus on just energy drinks but Monster Beverages understood the importance of innovation to survive the competition. They have introduced diversified range of products in many flavours which caters the need of every market segment. This has given them a first mover advantage as Red Bull is still focus on only one segment and Monster beverages has exploited the opportunity and slowly moving ahead in the market with their price and product offering. Existing Innovation Strategy The innovation strategy followed by Monster beverages is launching and diversifying new products in their product portfolio to have a competitive advantage over its competitors. Red Bull hasnt changed its design over the years but Monster Beverages understood the importance of packaging to target and engage younger audience. To create a distinct image than the Red Bull they have increased the caffeine content and sell their products in 500 ml cans also. By launching new flavours tailored according to the needs of local market segment. Their brand identity directly appeals to sports person or individual who are adventurous. Innovative Strategy Monster Beverages have already introduced many flavours and product line in their beverage segment. The other innovation that can be exploited by them is their competitor Red Bull has launched its Virtual Reality Platform which enables an individual to access hear wrenching sports such as cliff diving, skiing, helicopter aerobatics and many outdoor sports experiences by just sitting at home. These games can be accessed on desktops and smartphones but for the more realistic and thrilling experience by connecting through VR headsets such as Google Cardboard (Sulleyman, 2017). Red Bull has followed a smart and innovative approach of targeting youth. They have been associated with many sports events but the VR platform has helped them to achieve a brand image which is directly associated with the younger audience. Monster Beverage has also been associated with sports persons and adventure. By introducing their own virtual reality gaming platforms they can engage more young sports enthusiasts. They already have a strong base of young audience and by introducing thrilling outdoor games on a virtual reality platform like Red Bull can help them to expand their customer base and can increase brand loyalty among the audience. References Bailey, S, 2015, Mintel Forecasts Strong Growth in the US Energy Drink Market, Accessed from https://marketrealist.com/2015/06/mintel-forecasts-strong-growth-us-energy-drink-market/ on 13 June 2017. Bailey, S, 2017, Monster Beverages Sales: Key Drivers behind Strong 4Q16 Growth, Accessed from https://marketrealist.com/2017/03/monster-beverages-sales-key-drivers-behind-strong-growth/ on 13 June 2017. 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